Reality check and fantasy check

Chapter 3: Honesty
Lefkada, Aug 3, 2017. Image credit: RC.

Your customer did not come to Greece just for the sun and the food and the wonderful hospitality. They came also for the views and the post-card like (or Instagram-selfie-fit experience). Prototypical Greek houses are not beige with brown blinds, they are white with blue blinds. Why not give them what they expect?

Similarly the image of the famous Jumeirah Etihad Towers hotel in Abu Dhabi displays a photo of how the place might have looked like, if only they did not build two additional hotels immediately next to them.



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